ActiveCampaign

Email marketing automation platform with CRM, contacts, deals pipeline, tags, automations, and campaign management.

Capabilities

Integration	Available	Notes
API	✓	REST API v3 for contacts, deals, automations, campaigns, tags
MCP	-	Not available
CLI	✓	activecampaign.js
SDK	✓	Python, PHP, Node.js, Ruby

Authentication

• Type: API Token
• Header: Api-Token: {api_token}
• Base URL: https://{yourAccountName}.api-us1.com/api/3
• Get key: Settings > Developer tab in your ActiveCampaign account
• Note: Each user has a unique API key. Base URL is account-specific (found in Settings > Developer).

Common Agent Operations

Get current user

GET https://{account}.api-us1.com/api/3/users/me

List contacts

GET https://{account}.api-us1.com/api/3/contacts?limit=20&offset=0

# Search by email
GET https://{account}.api-us1.com/api/3/contacts?email=user@example.com

# Search by name
GET https://{account}.api-us1.com/api/3/contacts?search=Jane

Create contact

POST https://{account}.api-us1.com/api/3/contacts

{
  "contact": {
    "email": "user@example.com",
    "firstName": "Jane",
    "lastName": "Doe",
    "phone": "+15551234567"
  }
}

Update contact

PUT https://{account}.api-us1.com/api/3/contacts/{contactId}

{
  "contact": {
    "firstName": "Updated",
    "lastName": "Name"
  }
}

Sync contact (create or update)

POST https://{account}.api-us1.com/api/3/contact/sync

{
  "contact": {
    "email": "user@example.com",
    "firstName": "Jane",
    "lastName": "Doe"
  }
}

Delete contact

DELETE https://{account}.api-us1.com/api/3/contacts/{contactId}

List all lists

GET https://{account}.api-us1.com/api/3/lists?limit=20&offset=0

Create list

POST https://{account}.api-us1.com/api/3/lists

{
  "list": {
    "name": "Newsletter",
    "stringid": "newsletter",
    "sender_url": "https://example.com",
    "sender_reminder": "You signed up for our newsletter."
  }
}

Subscribe contact to list

POST https://{account}.api-us1.com/api/3/contactLists

{
  "contactList": {
    "list": "1",
    "contact": "1",
    "status": 1
  }
}

Unsubscribe contact from list

POST https://{account}.api-us1.com/api/3/contactLists

{
  "contactList": {
    "list": "1",
    "contact": "1",
    "status": 2
  }
}

List campaigns

GET https://{account}.api-us1.com/api/3/campaigns?limit=20&offset=0

List deals

GET https://{account}.api-us1.com/api/3/deals?limit=20&offset=0

# Filter by pipeline stage
GET https://{account}.api-us1.com/api/3/deals?filters[stage]=1

Create deal

POST https://{account}.api-us1.com/api/3/deals

{
  "deal": {
    "title": "New Enterprise Deal",
    "value": 50000,
    "currency": "usd",
    "group": "1",
    "stage": "1",
    "owner": "1",
    "contact": "1"
  }
}

Update deal

PUT https://{account}.api-us1.com/api/3/deals/{dealId}

{
  "deal": {
    "stage": "2",
    "value": 75000
  }
}

List automations

GET https://{account}.api-us1.com/api/3/automations?limit=20&offset=0

Add contact to automation

POST https://{account}.api-us1.com/api/3/contactAutomations

{
  "contactAutomation": {
    "contact": "1",
    "automation": "1"
  }
}

List tags

GET https://{account}.api-us1.com/api/3/tags?limit=20&offset=0

Create tag

POST https://{account}.api-us1.com/api/3/tags

{
  "tag": {
    "tag": "VIP Customer",
    "tagType": "contact"
  }
}

Add tag to contact

POST https://{account}.api-us1.com/api/3/contactTags

{
  "contactTag": {
    "contact": "1",
    "tag": "1"
  }
}

List pipelines (deal groups)

GET https://{account}.api-us1.com/api/3/dealGroups?limit=20&offset=0

List webhooks

GET https://{account}.api-us1.com/api/3/webhooks?limit=20&offset=0

Create webhook

POST https://{account}.api-us1.com/api/3/webhooks

{
  "webhook": {
    "name": "Contact Updated",
    "url": "https://example.com/webhook",
    "events": ["subscribe", "unsubscribe"],
    "sources": ["public", "admin", "api", "system"]
  }
}

API Pattern

ActiveCampaign uses REST with resource wrapping (e.g., { "contact": {...} }). Responses include the resource object plus metadata. Related resources are managed via junction endpoints (e.g., /contactLists, /contactTags, /contactAutomations). The base URL is account-specific. Pagination uses limit and offset parameters.

Key Metrics

Contact Fields

• email - Email address
• firstName, lastName - Name fields
• phone - Phone number
• cdate - Creation date
• udate - Last updated date
• deals - Related deals count

Deal Fields

• title - Deal name
• value - Deal value in cents
• currency - Currency code
• stage - Pipeline stage ID
• group - Pipeline (deal group) ID
• owner - Assigned user ID
• status - 0 (open), 1 (won), 2 (lost)

Campaign Metrics

• sends - Total sends
• opens - Opens count
• clicks - Clicks count
• uniqueopens - Unique opens
• uniquelinks - Unique clicks

Parameters

Contact List Status

• 1 - Subscribed (active)
• 2 - Unsubscribed

Deal Status

• 0 - Open
• 1 - Won
• 2 - Lost

Tag Types

• contact - Contact tags
• deal - Deal tags

Common Query Parameters

• limit - Results per page (default 20)
• offset - Skip N results
• search - Text search
• email - Filter contacts by email
• filters[stage] - Filter deals by stage
• filters[owner] - Filter deals by owner

When to Use

• Marketing automation with complex conditional workflows
• CRM with deal pipeline management
• Contact management with tagging and segmentation
• Email campaign creation and tracking
• Triggering automations based on external events
• B2B sales pipeline tracking integrated with marketing

Rate Limits

• 5 requests per second per account
• Rate limit applies across all API users on the same account
• 429 responses include Retry-After header

Relevant Skills

• email-sequence
• lifecycle-marketing
• crm-integration
• sales-pipeline
• marketing-automation