TikTok Ads

Advertising platform for TikTok's short-form video audience.

Capabilities

Integration	Available	Notes
API	✓	Marketing API for campaigns, audiences, reporting
MCP	-	Not available
CLI	-	Not available
SDK	✓	Python SDK available

Authentication

• Type: Access Token
• Header: Access-Token: {access_token}
• Setup: Create app in TikTok for Business, get access token

Common Agent Operations

Get advertiser info

GET https://business-api.tiktok.com/open_api/v1.3/advertiser/info/?advertiser_ids=["{advertiser_id}"]

Access-Token: {access_token}

Get campaigns

GET https://business-api.tiktok.com/open_api/v1.3/campaign/get/?advertiser_id={advertiser_id}&page=1&page_size=20

Access-Token: {access_token}

Get campaign report

POST https://business-api.tiktok.com/open_api/v1.3/report/integrated/get/

Access-Token: {access_token}

{
  "advertiser_id": "{advertiser_id}",
  "report_type": "BASIC",
  "dimensions": ["campaign_id"],
  "metrics": ["spend", "impressions", "clicks", "conversion"],
  "data_level": "AUCTION_CAMPAIGN",
  "start_date": "2024-01-01",
  "end_date": "2024-01-31"
}

Create campaign

POST https://business-api.tiktok.com/open_api/v1.3/campaign/create/

Access-Token: {access_token}

{
  "advertiser_id": "{advertiser_id}",
  "campaign_name": "Campaign Name",
  "objective_type": "CONVERSIONS",
  "budget_mode": "BUDGET_MODE_DAY",
  "budget": 100
}

Update campaign status

POST https://business-api.tiktok.com/open_api/v1.3/campaign/status/update/

Access-Token: {access_token}

{
  "advertiser_id": "{advertiser_id}",
  "campaign_ids": ["{campaign_id}"],
  "opt_status": "ENABLE"
}

Get ad groups

GET https://business-api.tiktok.com/open_api/v1.3/adgroup/get/?advertiser_id={advertiser_id}&campaign_ids=["{campaign_id}"]

Access-Token: {access_token}

Get audiences

GET https://business-api.tiktok.com/open_api/v1.3/dmp/custom_audience/list/?advertiser_id={advertiser_id}

Access-Token: {access_token}

Key Metrics

Metric	Description
spend	Amount spent
impressions	Ad impressions
clicks	Clicks
ctr	Click-through rate
cpc	Cost per click
cpm	Cost per 1000 impressions
conversion	Conversions
cost_per_conversion	CPA
video_play_actions	Video views
video_watched_6s	6s views

Campaign Objectives

• REACH - Brand awareness
• TRAFFIC - Website traffic
• VIDEO_VIEWS - Video views
• LEAD_GENERATION - Lead forms
• CONVERSIONS - Website conversions
• APP_PROMOTION - App installs

Targeting Options

Demographics

• Age ranges
• Gender
• Languages
• Locations

Interests & Behavior

• Interest categories
• Video interactions
• Creator interactions
• Hashtag interactions

Custom Audiences

• Customer file uploads
• Website visitors (pixel)
• App activity
• Engagement audiences

When to Use

• Reaching younger demographics (18-34)
• Video-first advertising
• Viral/creative campaigns
• App promotion

Rate Limits

• 10 requests/second
• 100,000 requests/day

Relevant Skills

• paid-ads
• analytics-tracking