Zapier

Workflow automation platform connecting apps without code.

Capabilities

Integration	Available	Notes
API	✓	REST API for Zaps, tasks, and webhooks
MCP	✓	Available via Zapier MCP server
CLI	-	Not available
SDK	-	API and webhooks only

Authentication

• Type: API Key
• Header: X-API-Key: {api_key}
• Get key: Settings > API in Zapier account

Common Agent Operations

List Zaps

GET https://api.zapier.com/v1/zaps

Get Zap details

GET https://api.zapier.com/v1/zaps/{zap_id}

Turn Zap on/off

POST https://api.zapier.com/v1/zaps/{zap_id}/on
POST https://api.zapier.com/v1/zaps/{zap_id}/off

Get task history

GET https://api.zapier.com/v1/zaps/{zap_id}/tasks

Get profile info

GET https://api.zapier.com/v1/profiles/me

Webhooks (Triggers)

Catch Hook (receive data)

Create a "Webhooks by Zapier" trigger to receive data:

POST https://hooks.zapier.com/hooks/catch/{webhook_id}/

{
  "event": "user.created",
  "user_id": "123",
  "email": "user@example.com"
}

Send data to Zapier

Most common: trigger a Zap from your app:

POST https://hooks.zapier.com/hooks/catch/{account_id}/{hook_id}/

{
  "name": "John Doe",
  "email": "john@example.com",
  "plan": "pro"
}

Common Marketing Automations

Lead capture to CRM

Typeform → Zapier → HubSpot

New customer notifications

Stripe (new customer) → Zapier → Slack

Email sequence triggers

Form submission → Zapier → Customer.io

Social proof automation

New review → Zapier → Twitter/Slack

Referral tracking

New referral → Zapier → Spreadsheet + Slack

Webhook Payload Structure

When sending to Zapier, structure data as flat JSON:

{
  "customer_name": "John Doe",
  "customer_email": "john@example.com",
  "plan_name": "Pro",
  "plan_price": 99,
  "signup_date": "2024-01-15"
}

Key Concepts

• Zap - Automated workflow
• Trigger - Event that starts a Zap
• Action - Task performed by Zap
• Task - Single action execution
• Filter - Conditional logic
• Path - Branching logic

When to Use

• Connecting marketing tools without code
• Automating lead routing
• Syncing data between platforms
• Triggering notifications
• Building marketing workflows

Rate Limits

• 100 requests per minute
• Task limits by plan tier

Relevant Skills

• email-sequence
• analytics-tracking
• referral-program